Carado boosts VTC 432% and conversion value 204% with Demand Gen

The Challenge

As a leading manufacturer of camper vans, Carado wanted to accelerate its lead generation. The primary challenge was to increase awareness and usage of its online camper van configurator, a key tool for engaging potential customers with high purchase intent. The goal was to guide more users from initial interest to active consideration, ultimately capturing a higher volume of qualified leads for its sales pipeline.

The Approach

Carado looked to Demand Gen campaigns to drive engagement throughout the customer journey. By using Google AI with its own first-party data, it effectively reached users exhibiting strong purchase intent. Following best practices, the campaigns featured a mix of video ads on YouTube, high-quality images, and mobile-oriented creatives. Carado also used in-market segments to target active camper van researchers and Lookalike segments to expand its reach. Partnering with STRVE VANTGE: The agency implemented the strategy to effectively target and engage potential buyers.

The Results

The campaign delivered significant growth compared to the previous year’s season, yielding a 432% increase in view-through conversions (VTC). Most impressively, the conversion value surged by 204%, demonstrating the high quality of the traffic. The efficiency of the campaign also improved, with the average cost-per-click (CPC) decreasing by 16%, proving the strategy’s success and cost-effectiveness.